7 ways to increase your SEO ranking through Google+

SEO ranking is a crucial part of getting your page noticed and searched by people. With new and refined search algorithms to eliminate useless information, there is a need to find a better solution to give your hard work its due. Google+, the social media site of Google holds a special place in the new search algorithm which means that through this you can increase the SEO ranking of your page. These 7 ways will help you do so:

Start with creating your Google+ account.

The key is to make your circle bigger, so add as many friends, competitors or business people. This will help in spreading awareness about your page and content. The more people in your circle, the farther and quicker the word will spread about your products, news, etc. You will also want to link the sites you own and contribute to with your Google+ profile.

A Well informed profile

will appeal to people, as you will have your details and profile picture so that you can be relied upon. The information like URL of your page, personal details like qualifications, achievements, education, experience, etc., will give your content credibility.

Proper placing of keywords

will bring your content in the organic search result while an overuse could blacklist it. So write in such a way that it is useful and liked by people. Also, keywords in your Google+ posts can become hashtags where people can find your content via related terms. This makes it easier for your content to be found. I have gotten a lot of new connections that simply found me via hashtags.

Google’s +1 button

is the new feature of Google+ that adds credibility to the content. The people who like the content or find it useful can click on the button which gives other people an idea about what you are offering. As it adds brownie points to your content it helps in ranking the page. A good way to do this is to post a prominent quote from your article, or a strong key point. it also helps to have quality preview images as well, because it makes your posts more enticing. Just like anything, a powerful image will get someone’s attention much easier than hoping that they might just happen to read your post.

Google+ has a longer shelf life.

This means that the content posted stays for a long time and can get better ranking with time. This is especially true if others are sharing and resharing your posts and content. I have had posts shared and reshared for up to 3 weeks, bringing in steady traffic and getting my content noticed. The more relevant your content appears to search engines, the higher you will rank.

Authorship on Google+

shows your name along with your content in the search result. You will let people know where you are contributing to like SEM group, SEO gadget. Your content will link back to your Google+ profile where people can read more of your stuff. As the authorship is approved by Google, your profile comes across as genuine.

You can edit your posts

This is the best part with Google+ unlike other media. Edit your posts and add extra keywords strategically so it comes in organic results easier. You can, like Twitter and facebook, share a link more than once, so if you have multiple Google+Pages, Communities, etc., you can reach a number of focused audiences without being penalized.

Try following these simple techniques and see how easily your page climbs the ladder of ranking. If what you write is great then there is no reason why it should be kept under wraps. What has your experience been with Google+? Have you gotten more traffic and higher rankings from it? Share your thoughts in the comments section below: