In the United States, the average American checks social media a staggering seventeen times a day. Billions of people across the globe spend hours scrolling through their favorite feeds and looking at popular profiles. In a recent article Businesses Insider writes, “Social platforms have become the new leaders in the digital media industry”.
Social media has become a common element across all marketing strategies. Companies leverage these platforms because they help businesses interact with consumers while increasing brand awareness. If you’re looking to gain some extra likes or raise your following, here are some best practices to keep in mind when developing your social media presence.
Social Media Best Practices for Small and Medium Business