Benefits of Using A CMS
Using a content management system for your website is one of the most useful investments you can make for you business and website. Your website is one of the most important tools to interact with your customers and you need to make sure that your customers find your website worth looking around. Implementing a CMS system can power up your business and website, and at the same time, enhance user experience to a great extent.
1. It Is Simple, Convenient, And Easy
Most users don’t feel comfortable updating their websites because they are afraid they might not be able to keep up with the latest technology. However, using basic CMS functions is easy and it is more convenient than you think. Through a few simple clicks, you can publish written and visual content easily. In fact, it is as easy as using Microsoft Word! This way you can keep your website updated all the time, with all the latest content, the moment you get it!
2. Multiple Users
If you own a business, you might be aware that multiple users need access to your website. Some might need it to keep updating blogs and articles; others need it to make sure that the product descriptions are always updated. Using a Content Management System, you can allow the people you want, to have access to your website. Only those who you allow can publish content and the content only goes live once you are ready, or once you approve it. You can also leverage the database to create your own membership site. Otherwise, an endeavor like this may be a huge undertaking.
3. SEO Optimization
A content management system usually includes the following functions: customizable page titles, headers, focused keywords, and Meta data. These functions are all focused at boosting your search engine rankings by optimizing your content to show on top of search results. Most CMS systems also give you features like social media integration and mobile responsive designs, which can prominently help you go up the SEO ladder. For example, WordPress Seo by Yoast enables you to have total control over every aspect of your seo endeavors.
4. Design Options
You can also customize your CMS web design easily. This means you can ensure that your design stays closely related to your brand. You can make the CMS visually consistent with your brand style, logo, color and other visual features. Your customers will be able to retain the information they come on your website easily and they will be able to recall you when needed. Whether you’re using WordPress, Drupal, or Joomla as your CMS, they are different themes and templates available. You can find free and premium themes that are available on Themeforest and other places. I compiled a list of the 66 Best free WordPress Themes of 2014, which was a smash hit. Themes like these enable you to change the design of your site in minutes, and your site will look beautiful and professional with little effort.
5. Tracking Progress
Perhaps the most important tool a CMS system adds to your website is the ability to view and keep track of analytics like traffic, referring sites, the links, and everything, which you can use to your benefit. This way, you can have a better understanding of your users and you can continue to improve your efforts. You can also use the CMS system to track details like time spent on your website, the times your website is viewed, the location of visitors and a lot more. With a CMS like WordPress, you can use Jetpack’s stats tracking system. However, some people really don’t like Jetpack’s plugin, so they use a Google Analytics plugin. The most popular one is Google Analyticator.
These are just some of the benefits a CMS offers. A well-designed Content Management System can provide more benefits, which you can use directly to help your business grow and develop!