Do you know what a brand is? It can be the symbol, logo, design, packaging, or a combination of these elements that represents you in the market. In short, it is anything and everything that enables your customers to remember and retain the identity of your offerings! So how do you connect brand identity with web design? The design of your website and your branding are deeply related to each other. How Are They Related? Just name one element of your brand and you will surely be able to link it to your web design. Here is how both of them are related:
Color Is Part of Your Brand Identity
You see color isn’t just aesthetics or looks, it can be used to stimulate different emotions, and each color carries deep subconscious associations with them. For example, if you love a local pizza parlor, you might have noticed how it uses the color red in all its branding efforts. The social media pages, most importantly the website, must be filled with red colored backgrounds and ‘spicy’ looking text! This red color is what initiates the urge to order that pizza whenever you are hungry; it helps you recall the brand.
This is why companies maintain a consistent color profile on their web designs. It is something that enables customers to connect to their brand, instantly. This is evident in the example with Sprint, shown above. The signature yellow is carried throughout the site, so you immediately know whose site you are on.
Consistency
Of course, you won’t be posting explicit supermodel pictures on your financial management page, that would be absurd, and most importantly, that will depict your brand as unprofessional. You must have noticed how companies use the same color text, background, and the same nature of pictures on all their web pages. This is to create consistent brand image. To be precise, using web design to create a consistent brand image makes your brand memorable. Look at Hotmail, how it uses the same nature of pictures and the color blue on their website.
Logo Positioning And Web Design
The most usual place to put up your logos on a web page is the top left corner. That is actually the area most people will first look at. However, it still comes down to your choice and the web design. If you have been using your brand logo as a watermark in the center of the page, it would be better to stay with that design choice throughout your pages to depict consistency. Wherever you design it to show up, be sure that it stays in sight of the viewers.
Web Copy
Branding isn’t just about what you say, it’s also about how you say it. That’s why it’s you have some someone professionally right your web copy. Just the right wording can increase conversion rates significantly. Your conversion rate is how many people that see your site actually make a purchase. Offensive phrases, or bad wording can kill your brand and give you bad PR, if you’re not careful. You should go over your web copy with a fine tooth comb or have it professionally written.
Brand Personality
The personality of your website reflects on your brand identity as well. If your brand is warm and friendly, then your website should reflect these traits. Instead of using colors and phrases that seem cold and distant, you would use warm colors and friendly phrases to make the site feel more inviting. If your company’s personality is fun, then your website should be fun as well.
Conclusion: Brand Identity & Web Design
These are just some of the ways branding and web design are so close to each other. The internet offers an excellent platform to build your brand and you just cannot miss this aspect. Focus on coming up with unique ideas and giving a tone or a voice to your brand using your web design. It is even better to have professional help so that you can work with someone who understands your brand just as you do!